While on tour in Australia I’ve been staying near a coffee shop in Sydney which sells the best espresso I’ve ever had. And I’ve had a lot.
Apart from a couple of pastries and a few speciality teas all they do is coffee. When you walk past the regularly used roasting machine (called Betsy) which has pride of place in the shopfront window, you just know that this establishment is about one thing – the best possible coffee.
And how does this singular focus impact on their business?
Well, even though I’ve visited at many different times of the day, I’ve waited in a small queue every time for my little pot of black gold. And I’ve been happy to. In fact I’ve become an evangelist for the place, despite the plethora of other coffee shops in the vicinity which offer many more products than “just” coffee.
So what’s this little coffee shop taught me?
Do one thing to the very best of your ability. If you focus on it and nothing else until you can do it no better, they will come.
And they will love you for it.